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After making their relationship official in December, Alaska and Virgin America are ready to take the next step and move in together at one of their largest West Coast hubs: Los Angeles International Airport (LAX). On May 13, Virgin America will be moving into Alaska Airlines’ home in Terminal 6, which means that all gates, domestic and international flights will operate under the same roof.

Imagine arriving at the airport and immediately feeling welcomed to a fresh, modern experience. You know you’ll reach your destination on time with minimal hassle, and the airline you’ve chosen offers consistently low fares and more nonstop flights to more destinations from the West Coast than any other. At your gate, you can’t help Shazaming every song on the upbeat playlist, and the overhead announcements tell you what you need to know… Read More

4 p.m., Dec. 14, 2016 update: Photos and b-roll of the Dec. 14 press conference in San Francisco are available for download at the bottom of this post. Bacon on a donut. Electricity and guitars. Labradors and poodles. Men in Black’s Agent J and Agent K. Throughout history there have been countless tales of unusual pairings coming together to accomplish something great. (Just search “buddy comedy.”) Today Alaska Airlines and Virgin America… Read More

On April 4, 2016, Alaska Airlines and Virgin America announced their intention to merge, forming the West Coast’s premier airline. Since the announcement, many customers have had questions about the future of the Alaska Airlines and Virgin America brands. In her 14 months with the company, Alaska’s vice president of marketing Sangita Woerner has overseen a successful brand refresh, selected an internationally known fashion designer to design new uniforms for 12,000 frontline… Read More

When it comes to flying, there are airlines that get you from point A to point B, and then there are airlines that get you. At Alaska Airlines, and at Virgin America, it’s always been about the latter. Today two of the country’s favorite carriers announced their intention to merge, forming the premier airline for people on the West Coast to fly. Learn more: Deal overview | Customer Q&A on Alaska Airlines and Virgin… Read More