Hold onto your winglets! Exciting changes are touching down

UPDATE May 1, 2018: We have successfully moved to one reservation system – our biggest integration milestone. Also, we now have one airport brand, website, mobile app and call center. All of this work means our merger is now 75 percent complete. UPDATE April 25, 2018: We’re making very good progress with our biggest integration…

Here’s to one team, one goal in 2018

We recently closed the books on a very good 2017, and before we get too much further into 2018, I want to pause and reflect on what you, our customers, have helped create. Measured as a whole, 2017 was a remarkable year. We flew 44 million of you around this incredible country – and beyond…

After today’s big merger milestone, Alaska and Virgin America prepare for more exciting changes in 2018

Today is a big day for Alaska Airlines. The company received a single operating certificate from the Federal Aviation Administration, which means the FAA now recognizes Alaska and Virgin America as one airline. It marks a major milestone in the integration of the two airlines. Through that work, Alaska kept growing by adding 44 routes…

Now available: More elite benefits for Alaska flyers on Virgin America flights

Alaska Mileage Plan MVP, MVP Gold and Gold 75K members now receive enhanced elite benefits on Virgin America flights, putting Alaska flyers on par with its Elevate elite-level flyers. New benefits include complimentary access to preferred main cabin seating, complimentary Main Cabin Select upgrades and access to advance purchase First Class upgrades. Mileage Plan Gold…

A decade of awesome: 10 ways Alaska and Virgin America continue to shake up the airline industry

Creating an airline people love is a bold goal, but if anyone is up for the challenge, it’s Alaska Airlines and Virgin America. Today, Virgin America was named the “Top Domestic Airline” 2017 in Travel + Leisure “World’s Best Awards” for the 10th year in a row. In May, Alaska Airlines ranked highest in airline…

Alaska and Virgin America: Creating an airline people love

Imagine arriving at the airport and immediately feeling welcomed to a fresh, modern experience. You know you’ll reach your destination on time with minimal hassle, and the airline you’ve chosen offers consistently low fares and more nonstop flights to more destinations from the West Coast than any other. At your gate, you can’t help Shazaming…

Different works: uniting two airlines to create one great flight experience

4 p.m., Dec. 14, 2016 update: Photos and b-roll of the Dec. 14 press conference in San Francisco are available for download at the bottom of this post. Bacon on a donut. Electricity and guitars. Labradors and poodles. Men in Black’s Agent J and Agent K. Throughout history there have been countless tales of unusual…

Customer Q&A on Alaska Airlines and Virgin America merger

On April 4, 2016, Alaska Airlines and Virgin America announced their intention to merge, forming the West Coast’s premier airline. Since the announcement, many customers have had questions about the future of the Alaska Airlines and Virgin America brands. In her 14 months with the company, Alaska’s vice president of marketing Sangita Woerner has overseen…

Alaska Airlines and Virgin America: Uniting to create the premier West Coast airline

When it comes to flying, there are airlines that get you from point A to point B, and then there are airlines that get you. At Alaska Airlines, and at Virgin America, it’s always been about the latter. Today two of the country’s favorite carriers announced their intention to merge, forming the premier airline for…