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A specially painted, co-branded Alaska Airlines and Virgin America 737-900ER aircraft, painted in shimmering red, purple and blue and featuring the slogan “More to love,” lands at San Francisco International Airport on December 14, 2016 in San Francisco, CA. The newly painted aircraft is part of the merger celebration of Alaska Airlines and Virgin America.

4 p.m., Dec. 14, 2016 update: Photos and b-roll of the Dec. 14 press conference in San Francisco are available for download at the bottom of this post. Bacon on a donut. Electricity and guitars. Labradors and poodles. Men in Black’s Agent J and Agent K. Throughout history there have been countless tales of unusual pairings coming together to accomplish something great. (Just search “buddy comedy.”) Today Alaska Airlines and Virgin America… Read More

asplusvx tails

On April 4, 2016, Alaska Airlines and Virgin America announced their intention to merge, forming the West Coast’s premier airline. Since the announcement, many customers have had questions about the future of the Alaska Airlines and Virgin America brands. In her 14 months with the company, Alaska’s vice president of marketing Sangita Woerner has overseen a successful brand refresh, selected an internationally known fashion designer to design new uniforms for 12,000 frontline… Read More

Flying Better Together_blog

When it comes to flying, there are airlines that get you from point A to point B, and then there are airlines that get you. At Alaska Airlines, and at Virgin America, it’s always been about the latter. Today two of the country’s favorite carriers announced their intention to merge, forming the premier airline for people on the West Coast to fly. Learn more: Deal overview | Customer Q&A on Alaska Airlines and Virgin… Read More