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By Albert Rodriguez for Alaska Beyond Magazine On a cold, drizzly February evening outside Neumos, a small concert venue in Seattle’s buzzing Capitol Hill neighborhood, 500 fans stood in line for hours to see Macklemore & Ryan Lewis. It was a tiny crowd in comparison to the nearly 50,000 who attended the three sold-out concerts at Seattle Center’s KeyArena in 2013, when the hip-hop duo closed out an extensive world tour in… Read More

Ever wonder about the white cheese featured in Alaska Airlines’ Signature Fruit and Cheese Platter, and where you can get it? This is how a Seattle shop began selling 100,000 pounds of locally-made cheese to Alaska every year. What was Seattle missing before 2002? According to Beecher’s Handmade Cheese founder Kurt Beecher Dammeier, a hometown artisan cheese shop. Which was the void Dammeier aimed to fill when he acquired a space at… Read More

By Tammy Young, Alaska Airlines’ vice president of human resources Over the last several years, conversations about race relations, educational and pay equity, marriage equality, income inequality and social justice have dominated the headlines. These important themes have made their way from the airwaves to corporate boardrooms to dinner conversations and into our culture. Seattle musi­cians Macklemore & Ryan Lewis have attracted attention—both support and criticism—with their release of White Privilege II… Read More

Fly a flight simulator with a pilot, turn a wrench on a jet engine with a mechanic, evacuate an aircraft with a flight attendant, students had the opportunity to try their hand at all three at the eighth annual Alaska Airlines Aviation Day today. More than 1,000 Seattle-area youth gathered at the Alaska Airlines hangar in SeaTac May 21, to learn about careers in the aviation and aerospace industries. Each year, Aviation… Read More

After 36 years with Alaska Airlines, Captain Mike Swanigan will make his final flight this weekend. “Captain Swani” plans to retire after one last round-trip Sunday: Flight 648 Seattle-Tucson and then Flight 641 Tucson-Seattle, scheduled to arrive about 4:30 p.m. Swanigan became one of Alaska’s most recognized employees after he starred in a series of TV commercials alongside Seattle quarterback and Chief Football Officer Russell Wilson – more on that in a… Read More

For the past six months, Seattle couture designer Luly Yang has been traveling undercover on Alaska Airlines flights, interviewing pilots, flight attendants and customer service agents about their uniforms. “I tell them I’m on a research project,” says Yang, who was tapped in February 2016 to redesign uniforms for Alaska’s 12,000 uniformed employees. The uniform project is the next visual step in Alaska’s biggest brand update in 25 years. Though Yang is… Read More

The Seattle music scene doesn’t disappoint. After Nirvana, Pearl Jam and the Foo Fighters found their success it seemed like artists flocked to the Emerald City and the music scene became one of the most cherished parts of Seattle culture. Alaska Airlines passengers can now get a real taste of that culture while inflight. “Band in Seattle,” featuring local artists and bands, will now air on Alaska Beyond Entertainment giving passengers a… Read More

Ryan Thayne is an adventurer and photographer living outside of Salt Lake City, Utah who has a love for the outdoors. See why TIME Magazine named him one of the Top 50 Instagram accounts to follow. He just returned from an Instagram takeover in Seattle as a part of Alaska’s Weekend Wanderer series. For more Weekend Wanderer posts, make sure you’re following Alaska Airlines on Instagram. By Ryan Thayne, Salt Lake City, Utah… Read More

The newest Alaska Airlines commercials featuring Seattle quarterback Russell Wilson launched today, just in time for kickoff of football season. The theme is “Alaska Airlines Company Retreat,” a camp where employees are pushed to greatness by Wilson, who plays a role that’s part counselor, part drill sergeant, part guru. “These are some pretty creative commercials,” Wilson said during a break from a scene that had him holding a chainsaw and a carved wooden hawk… Read More

Squatting Suburbans, benching boats or lifting linebackers, no workout can prepare you for the ultimate challenge: a plane pull. Update July 28, 2015, 2 p.m.: Team Russell successfully pulled the jet 25 feet in 16.9 seconds, with Team Joel coming in at over a minute. (A second pull by Team Joel actually netted a time of 15.6 seconds, but was unofficial.) All agreed that Strong Against Cancer was the real winner. Alaska Airlines’… Read More