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Creating an airline people love is a bold goal, but if anyone is up for the challenge, it’s Alaska Airlines and Virgin America. Today, Virgin America was named the “Top Domestic Airline” 2017 in Travel + Leisure “World’s Best Awards” for the 10th year in a row. In May, Alaska Airlines ranked highest in airline customer satisfaction among traditional carriers for the 10th consecutive year in the J.D. Power 2017 North America Airline… Read More

When Alaska Airlines began service to Havana on Jan. 5, it wasn’t the first time the airline had flown to Cuba. In the early 1970s, Alaska flew U.S. Military Airlift Command charter flights to the base at Guantanamo Bay, as well as charters to Caribbean locations such as Jamaica, Puerto Rico and Panama. Some of the flight attendants from that era still fly for Alaska Airlines today, including Julia Simmonds, Joanne De… Read More

This week, Horizon Air is celebrating the 35th anniversary of its inaugural flight on Sept. 1, 1981. Although Horizon Air and Alaska Airlines remain separately managed to this day, the two companies have been closely linked for nearly 30 years. Both are subsidiaries of Alaska Air Group, and all Horizon flights are marketed and sold by Alaska. Since 2011, Horizon’s Q400 aircraft have featured Alaska’s familiar livery with the Eskimo on the tail…. Read More

Irv Bertram (pictured above) has handled the paperwork for Alaska’s aircraft purchases for the past four decades. In the 50 years Alaska Airlines has been buying and flying Boeing planes, acquiring aircraft has never been easier. First, the airline has the cash to buy jets fresh off the assembly line in Renton. Second, Alaska is close to Boeing – both in proximity and in our longtime business relationship. The Seattle Delivery Center… Read More

Pausing from a TV commercial shoot back in the day is Director Joe Sedelmaier (front, center). Can you guess who was Alaska’s then-CEO in this photo? The unconventional Alaska Airlines TV ads from the 1980s and ’90s got a little fresh air at this year’s American Advertising Hall of Fame ceremony. The commercials were directed by legendary ad man Joe Sedelmaier, who was inducted into the Hall of Fame in April –… Read More

To five-year-olds in Kotzebue, Alaska (and Internet surfers round the world), the question of just whose face adorns the tails of Alaska Airlines 737s is a heated one. It is an oft-asked question about the Seattle-based airline, but the truth is anything but simple.

This month, Alaska Airlines launched daily nonstop service between Seattle and Detroit. For on-the-ground advice about things to do in Detroit, we turned to resident expert Dan Austin, a journalist at the Detroit Free Press who also runs historicdetroit.org and has written two books about the city’s legendary architecture. “Detroit is a city that is on its way back, but its reputation isn’t doing it any favors,” Austin said. “Nine out of… Read More

As much as he appreciates the Bombardier Q400’s sophisticated flight deck technology, Horizon Air Captain Rob Sandberg quite enjoys stepping back in time. He can often be found at the controls of World War II fighter aircraft, flying for a worthy cause close to his heart. For the past seven years, the Seattle-based pilot has been a member of the Condor Squadron, a Los Angeles-based nonprofit group that preserves and flies AT-6… Read More

Three-quarters of a century after the cries of “Gold! Gold! In the Klondike!” a quirky little airline with deep roots in the state of Alaska decided to pay its own tribute to the gold rush. Alaska Airlines’ “Golden Nugget Service” era launched in the early 1960s, and passengers would not soon forget it.