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Two aviation geeks met up last week to fly an old plane. That usually wouldn’t be noteworthy, except the pilots just happened to be Alaska Airlines CEO Brad Tilden and Hawaiian Airlines CEO Mark Dunkerley. And this exact aircraft – a 1929 Bellanca CH-300 Pacemaker, tail number NC251M – has historical ties to both airlines. Nearly 90 years ago, this was the first aircraft in Hawaiian’s fleet. A few years after that,… Read More

To celebrate 10 years of flying to the Islands, Alaska Airlines has given $100,000 to 10 nonprofits in Hawaii – $10,000 each. “Hawaii has a special relationship with Alaska Airlines. During the Great Recession, the airline provided a U.S. West Coast connection and a much-needed boost to our economy,” said Hawaii Gov. David Ige. “Ten years later, it’s the number one carrier from that market, and its passengers contribute over $2 billion… Read More

Since our first flight to Hawaii 10 years ago today, Alaska Airlines has learned a thing a two about flying across the Pacific Ocean.

Ten years ago today, a Boeing 737 landed in Honolulu and flight attendant Joanie Spring opened the cabin door to a new era for Alaska Airlines. Alaska’s inaugural hop across the Pacific to the Hawaiian Islands was a dream come true for longtime employees – and for guests who could use their Mileage Plan miles to fly to an exciting new tropical destination.

“You’re brave,” a teenaged boy with elaborate dreadlocks and a tattoo of a dinosaur told me as I hoofed it up one of the steeper sections of the hike to Hanakapi’ai beach along the Na Pali Coast. I shot him a smile. “Oh this is nothing,” I bowed my head with false modesty. The truth is I was proud of myself for making the relatively difficult four-mile in-and-out trek while six months… Read More

From the winter wonderland of Anchorage, Alaska comes Bex Farleigh. Scrolling through her Instagram feed is no problem as she showcases the adventures she has had in some of the most majestic places in America. She just returned from an Instagram takeover in Maui, Hawaii as part of Alaska’s Weekend Wanderer series. For more Weekend Wanderer posts, be sure to follow Alaska Airlines on Instagram. When we touched down in Maui, we… Read More

I’m an island girl. I love the sun, sea, and sand. And I’m lucky—because I work for an airline, I can run off to Hawaii for the weekend, which I’ve done more than 20 times. Maui is my favorite getaway. There are so many beautiful beaches within easy reach. And if I get the urge to leave the water, there’s a lot to explore. I’ve been to Maui at least six times,… Read More

Oh Hawaii, land of warmth and beautiful beaches, of delicious food and welcoming culture. I have a love affair with Hawaii. Working for an airline, I’m able to travel a lot and have been to the islands over 20 times — twice to Kauai in the last six months. The island of Kauai does have those things in abundance — warmth, beaches, food, and culture. But it’s also known as the Garden… Read More

Photo of a Virgin America plane arriving in Maui for the first time under a water arc.

On the heels of our recently launched service to Honolulu, Hawaii, last month Virgin America began service from San Francisco (SFO) to Maui (OGG) with some fun surprises for guests onboard the flight. Upon arrival at Maui, the inaugural flight VX39 was greeted with a “water lei” (water cannon salute) – an aviation tradition used to welcome an airline to a new airline into a destination. Guests were then treated to a… Read More

By Paul Frichtl, Alaska Airlines Magazine As a 16-year-old Nordstrom sales associate in the late 1970s, Craig Trounce was a legend in the making. That’s when he was working in the retailer’s Fairbanks store, and an old miner walked in with a pair of dirty, worn tires. The man had purchased the tires several years earlier, and had been told that if they didn’t work out for him, he could return them…. Read More