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“You’re brave,” a teenaged boy with elaborate dreadlocks and a tattoo of a dinosaur told me as I hoofed it up one of the steeper sections of the hike to Hanakapi’ai beach along the Na Pali Coast. I shot him a smile. “Oh this is nothing,” I bowed my head with false modesty. The truth is I was proud of myself for making the relatively difficult four-mile in-and-out trek while six months… Read More

From the winter wonderland of Anchorage, Alaska comes Bex Farleigh. Scrolling through her Instagram feed is no problem as she showcases the adventures she has had in some of the most majestic places in America. She just returned from an Instagram takeover in Maui, Hawaii as part of Alaska’s Weekend Wanderer series. For more Weekend Wanderer posts, be sure to follow Alaska Airlines on Instagram. When we touched down in Maui, we… Read More

I’m an island girl. I love the sun, sea, and sand. And I’m lucky—because I work for an airline, I can run off to Hawaii for the weekend, which I’ve done more than 20 times. Maui is my favorite getaway. There are so many beautiful beaches within easy reach. And if I get the urge to leave the water, there’s a lot to explore. I’ve been to Maui at least six times,… Read More

Oh Hawaii, land of warmth and beautiful beaches, of delicious food and welcoming culture. I have a love affair with Hawaii. Working for an airline, I’m able to travel a lot and have been to the islands over 20 times — twice to Kauai in the last six months. The island of Kauai does have those things in abundance — warmth, beaches, food, and culture. But it’s also known as the Garden… Read More

By Paul Frichtl, Alaska Airlines Magazine As a 16-year-old Nordstrom sales associate in the late 1970s, Craig Trounce was a legend in the making. That’s when he was working in the retailer’s Fairbanks store, and an old miner walked in with a pair of dirty, worn tires. The man had purchased the tires several years earlier, and had been told that if they didn’t work out for him, he could return them…. Read More

By Daniel Chun, regional manager, sales & community marketing – Hawai‘i Last night, Alaska Airlines announced gifts totaling $100,000 to two local organizations in Hawai‘i, in support of youth, education and environmental stewardship. The announcements were made during an event at the Moana Surfrider in Waikiki, which honored Alaska’s community partners throughout the state. From day one, when Alaska first started service to Hawai‘i in October 2007, our relationship with the Islands has… Read More

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It’s winter and those of us in Seattle are starting to feel the weight of the grey skies. It’s the perfect time to get away, and there’s no better place than Hawaii. Beautiful beaches, delicious food, several islands to explore… what’s not to love? Working for an airline, I’m able to travel a lot and have been to Hawaii about 20 times – three in the last  six months. Maui and Oahu… Read More