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Photo of person wearing brown XTRATUF boots with the tops rolled down, featuring a red Octopus Salmon Sisters design. Person is standing on top of tree stump in front of an old, grounded fishing boat

Alaskans have always had a “unique” sense of fashion – one that combines the practical with local flair. Alaskans may not be overly concerned with the usual frills, but ruining a fishing trip due to a lack of appropriate footwear is a sin that’s not easily forgiven in the Great Land. Far removed from fancy designers and department stores, Alaskans have developed their own local brands to meet their needs in a… Read More

Over the next two years, internationally known Seattle fashion designer Luly Yang will redesign uniforms for more than 12,000 Alaska Airlines employees. Along the way, Yang will share her favorite fashion-related travel tips. I love to travel, and do so often – both for work and for pleasure. I frequently fly to Europe and Asia and over the years, and I’ve honed my travel and packing skills to make those long international flights… Read More

Over the next two years, internationally known Seattle fashion designer Luly Yang will redesign uniforms for more than 12,000 Alaska Airlines employees. Between design sessions, Yang will share her favorite fashion-related travel tips. As a fashion designer, I travel often for my work and inspiration. Though I work with textiles and clothing everyday, there’s something I have to confess – I prefer not to spend time ironing when I’m traveling. With how much… Read More

Over the next two years, internationally known Seattle fashion designer Luly Yang will redesign uniforms for more than 12,000 Alaska Airlines employees. Between design sessions, Yang will share her favorite fashion-related travel tips. As a wedding and couture gown designer, one of the questions I am asked most frequently by my brides is, “How do I travel with my wedding dress?” While peak wedding season typically picks up in summer and early… Read More

For the past six months, Seattle couture designer Luly Yang has been traveling undercover on Alaska Airlines flights, interviewing pilots, flight attendants and customer service agents about their uniforms. “I tell them I’m on a research project,” says Yang, who was tapped in February 2016 to redesign uniforms for Alaska’s 12,000 uniformed employees. The uniform project is the next visual step in Alaska’s biggest brand update in 25 years. Though Yang is… Read More

recycled leather bag

Reclaimed leather from replaced airplane seats will fly again as carry-on bags, thanks to a collaboration between Alaska Airlines and an innovative design team. Alaska’s discarded leather found new life in the hands of Mariclaro, which makes bags and accessories from sustainable materials. Bags made from Alaska Airlines leather: The Atlas Collection