Alaska Airlines Blog


Travel can be a hassle. Nobody knows that better than the members of CX Labs, Alaska Airlines’ customer research and development team, who spend their days at the airport looking for travelers’ pain points and brainstorming ways to soothe them. Since the department’s creation in 2013, the team has tested all kinds of new products and processes – some successful, some less so. In 2014, the team piloted the use of biometric… Read More