Alaska Airlines deepens commitment to Bay Area with new nonstop service between Santa Rosa/Sonoma County and Las Vegas

As the largest carrier at Sonoma County Airport since 2007, we’re now offering service to seven nonstop destinations

Alaska Airlines is deepening its commitment to the San Francisco Bay Area with convenient, nonstop service between California’s wine country and Las Vegas beginning this fall. The daily, year-round flight, which starts Oct. 1, is now the seventh nonstop destination from Charles M. Schulz-Sonoma County Airport.

We feel a deep connection with Santa Rosa—Alaska became the first carrier to bring commercial service to Sonoma County Airport nearly two decades ago—and we’ve remained the largest airline at STS serving nearly 2 million guests since then,” said Kirsten Amrine, vice president of network planning and revenue management at Alaska Airlines. “As the only airline serving all four Bay Area airports, including Santa Rosa, San Francisco, San Jose and Oakland, we can’t wait to connect guests between Santa Rosa and Las Vegas and have them experience our premium, award-winning service.”

“We are thrilled with the addition of service from Alaska Airlines to Las Vegas – this route signifies not only our commitment to providing convenient travel options, but also Alaska’s dedication to enhancing connectivity within our community,” said Jon Stout, airport manager at Charles M. Schulz-Sonoma County Airport. “With the expansion of Alaska’s options, we are not just opening up routes, we’re opening doors to new opportunities and experiences for our passengers.  We look forward to the success of this venture and the continued growth of our partnership with Alaska Airlines.”

“Las Vegas offers visitors a wide variety of unparalleled experiences and attractions, from world-class restaurants, A-list headliners and a full calendar of sporting events, there is always something new and exciting for travelers from the Northern California’s Wine Country to discover in Las Vegas,” said H. Fletch Brunelle, vice president of marketing for the Las Vegas Convention and Visitors Authority. “We are excited to welcome Alaska Airlines’ newest nonstop service from Sonoma County to Las Vegas this fall.” 

When heading to Sonoma, Alaska’s guests can take advantage of its Wine Flies Free program, which debuted in 2007 to make it easier for travelers to bring home their favorite bottles of wine from Santa Rosa/Sonoma County.

Oftentimes, wineries are unable to ship cases directly or consumers are faced with costly shipping fees to transport wine. Alaska’s Wine Flies Free solves those challenges by offering each Mileage Plan member the ability to check an entire case – up to 12 bottles of wine – for free.

The new route between Santa Rosa/Sonoma and Las Vegas will be served by the Embraer 175 jet, an aircraft with window and aisle seating; there are no middle seats. Guests will enjoy award-winning service in a three-class cabin that includes First Class and Premium Class; hundreds of free movies and TV shows available for viewing on personal devices; free texting on most flights; and Wi-Fi connectivity for purchase.  

Introducing Alaska Access: A new subscription service by Alaska Airlines to save on travel planning and costs 

Discover a bundle of exclusive deals with Alaska Access, our newest subscription program that includes discounted Wi-Fi plus more cost-saving tools 

Alaska Airlines is launching a new subscription program for savvy, price-conscious guests that will save them time and money throughout the year. Starting today, travelers can sign up for Alaska Access at just $5 per month to take advantage of exclusive savings.  

Immediately after sign-up, subscribers will receive their first monthly single-use voucher to Alaska’s inflight streaming-fast satellite Wi-Fi. Benefits also include advanced alerts to some of our biggest fare sales of the year. Subscribers will be notified the night before a sale is announced to take advantage of huge savings and seat selection. Alaska Access also offers a calendar view of the lowest fares that are tailored to your favorite destinations, so you never miss out on the best deals.  

We know time is valuable for our guests who are busy balancing a lot in their lives and we kept that in mind when we developed Alaska Access,” said Shane Jones, vice president of business development at Alaska Airlines, “Alaska Access is part of our commitment to make travel more affordable and convenient for everyone – whether planning for your dream vacation or returning home from college. Our new subscription service allows you to discover some of our best deals of the year right at your fingertips, in just minutes.” 

Alaska was the first U.S. airline to introduce a subscription service to travelers in 2022 when it launched Flight Pass. Responding to the continued shift in consumer demand for personalized and tailored experiences, Alaska is yet again leading the industry with this new and unique subscription program that brings value and convenience to travelers.

Alaska Access is rolling out just in time for spring and summer travel planning. This year, Alaska is seeing robust demand from passengers planning their trips and booking their flights months in advance. 

Alaska Access Exclusive Benefits:  

Early Sale Access:

With Alaska Access you’ll be the first to know about some of our biggest sales. Look out for in-app notifications alerting you to the upcoming sale the night before the rest of the world finds out (with the ability to book at sale prices immediately). This means you can book your favorite route times and seats before they’re gone! 

Personalized Fare Page:

We want you to spend less time planning your trip and more time enjoying it! You’ll be able to personalize a fare page through Alaska Access to view some of our lowest fares by money and miles to more than 500 global destinations. It takes the guesswork and time out of finding the best-valued flights on Alaska. 

Single-use Monthly Wi-Fi Voucher:

When you fly with Alaska, staying connected is easy. Each month starting at sign up, you’ll receive a one-time use voucher discount code that allows you to stream, browse and chat on-board using our satellite Wi-Fi.  

*Out of any U.S. Airline excluding lie-flat equipped aircraft 

FOR MEDIA:

Download high res photos from our media kit here.

Renters rejoice! Turn rent payments into Alaska Airlines Mileage Plan miles with Bilt Rewards 

Bilt Rewards members can now transfer points to Mileage Plan miles. Plus, starting later this year, earn 3x miles when you pay rent via Bilt with your Alaska Airlines Visa Signature® card.

Your monthly rent is probably your biggest expense, especially if you live in a major city. What if we told you that you could earn airline miles for those hefty rent payments? With Bilt Rewards, every dollar you spend on rent could earn you points that can lead to a free flight with Alaska Airlines or one of our global partners. It’s an easy way to turn your everyday spending into exciting travel opportunities! 

Starting today, Alaska is partnering with Bilt Rewards—the loyalty program that rewards you for paying rent – to give our Mileage Plan members more ways to rack up potentially thousands of miles every month.   

This innovative new partnership with Bilt will enable our guests who rent to get even more value from their Alaska Visa Signature card and builds upon our industry-leading loyalty offering,” said Brett Catlin, vice president of loyalty, alliances and sales at Alaska Airlines. “Our guests can use their miles for travel on Alaska and our oneworld and additional global partners to 1,000+ destinations across the world.”  

Special offer for Alaska Visa Signature cardholders – coming soon! 

Later this year, when using an Alaska Airlines Visa Signature® card to pay rent through Bilt, cardholders will be eligible to earn triple Alaska miles – 3 miles for every dollar spent on rent up to $50,000 annually. This innovative offering will reward Alaska’s loyal cardholders on their largest monthly expenditure. Terms, conditions, and fees apply.

“From the Northwestern tip of Alaska to the most southeastern point of Florida, at Bilt we want to continuously reward our members no matter where they live in the United States,” said Bilt Rewards CEO, Ankur Jain. “As one of the most loved brands in aviation, this first-of-its-kind partnership with Alaska Airlines not only broadens Bilt’s members’ ability to travel everywhere Alaska and its partners fly but also exemplifies our commitment to providing Americans with more valuable ways to earn and redeem rewards on their largest monthly expense, rent, and within their local neighborhood.” 


About Bilt Rewards

Bilt Rewards is the first program for consumers to earn rewards on rent and daily neighborhood spend while creating a path to homeownership.    

Through a partnership with the country’s largest owners including Greystar, Asset Living, AvalonBay, Equity Residential, Related Companies, GID, Starwood, Cushman & Wakefield, Bozzuto, Camden, Brookfield, Berkshire Residential, ZRS, Highmark, Beztak, Trammell Crow, PGIM and more. Bilt Rewards enables renters in more than three million units across the country to earn Bilt Points just by paying rent, while these owners benefit from resident loyalty, cost savings and a share of revenue. 

Bilt Rewards boasts one of the highest value rewards programs on the market today, including one-to-one point transfers to 12 loyalty programs allowing members to travel across over 100 major airlines and hotel partners. Members can also book travel through the Bilt Travel Portal powered by Expedia; book fitness classes at the country’s top boutique studios including SoulCycle, Solidcore, Rumble and Y7; shop limited-edition and exclusive collections of art and home decor through the Bilt Collection; shop on Amazon.com; or redeem Bilt Points for credits towards rent or even towards a down payment on a future home. 


The Alaska Airlines credit card program is issued and administered by Bank of America, N.A. Visa and Visa Signature are registered trademarks of Visa International Service Association and are used by the issuer pursuant to license from Visa U.S.A., Inc. 

It’s official: Alaska Airlines technicians vote YES on new contract 

Alaska Airlines’ aircraft maintenance technicians, maintenance controllers and other employees who support aircraft maintenance and are represented by the Aircraft Mechanics Fraternal Association (AMFA) have ratified a new five-year contract.

The agreement, which was negotiated in 12 months, includes significant improvements such as increased pay, retirement contribution increases, and quality of life improvements. With this recently closed deal, Alaska Airlines has ratified seven contracts across six represented groups since 2022.  

“The expertise, professionalism and dedication of our aircraft technicians is unmatched,” said CEO Ben Minicucci. “I’m proud to have them working under a new contract just four months after their previous contract was amendable. This contract reflects the critical contributions of our technicians, improves their quality of life, and reinforces Alaska’s foundation for long-term success.”  

“This agreement not only includes justifiable increases in pay, benefits, and quality of life, it gives our members a framework for fulfilling their careers with Alaska Airlines,” said Bret Oestreich, AMFA National President.

“Thanks to our negotiating committee, we were able to secure protections in headcount and work rules, as well as job security for work performed by our members for decades. AMFA prioritized the interests of all its members in various classifications when bargaining the deal, and this agreement shows the importance of our members remaining unified and AMFA’s strength at the bargaining table,” Oestreich continued. “Our focus now shifts to working with Alaska Airlines to attract and retain qualified, skilled professionals, and this industry-leading contract will make that job much easier.” 

Effective as of the previous contract’s amendable date (October 17, 2023), the new contract contains: 

  • Wage increases including a top-of-scale rate of $65.85 for technician classifications. 
  • Quality of life improvements to schedules to reduce life disruptions, and incorporates seniority for shift times to recognize length of service.  
  • Retirement contribution increases and caps to health care costs. 
  • Language changes that allow for increased productivity. 

The previous contract with AMFA became amendable in October 2023. Contracts in the airline industry do not expire. Once they become amendable, the current contract remains in effect until a new agreement is ratified. 

Meet a pilot defying boundaries: From combat flights in Afghanistan to missions in Antarctica, now leading a team at Alaska 

Video by Ingrid Barrentine | Photos by Ingrid Barrentine and Joe Nicholson

Jennifer Kelsey’s love for air shows started when she was a teenager. Every summer, she would visit her family in Oshkosh, Wisconsin and marvel at the planes soaring in the sky. She was determined to fly one herself, so she worked hard to save money for lessons and soloed in a Cessna 150 at 16.  

Kelsey attended Embry Riddle Aeronautical University and then joined the Air National Guard, flying the C-130 Hercules in missions from Afghanistan and Antarctica. She joined Alaska in 2005, where she’s had a storied career, moving from captain to flight operations duty officer to check pilot. This year, she became fleet captain, a role that combines her love of flying with leading a team.  

Kelsey admits that being a female pilot in a predominantly male profession has its challenges, but she is grateful for the pioneering women who cleared the runway for her, both in the military and in her civilian career. She is eager to inspire more women to pursue careers as pilots at Alaska Airlines and Horizon Air. 

“I Am …” at Alaska Airlines

Our “I Am…” Campaign kicked off in January to celebrate Heritage Months and the diversity of our employees. Keep an eye out for the “I Am…” logo throughout the year to read their inspiring stories.

We’re sharing Jennifer’s story in honor of Women’s History Month. Alaska Airlines hopes more young women will seek out exciting careers as pilots and more. Annual events like Aviation Day offer hands-on learning experiences from industry professionals to better understand the complexity of the jobs and inspire career paths. 

In 2022, Alaska and Horizon teamed up with Hillsboro Aero Academy, a premier flight school in the Pacific Northwest, to launch the Ascend Pilot Academy (APA). This new development program, designed for aspiring pilots, provides a simpler, more financially accessible path to becoming a commercial pilot at Horizon and, eventually, Alaska. The program is part of a larger effort to address a growing pilot shortage and increased travel demand. 

Alaska Airlines flight attendant’s emotional return to hometown in Guatemala 

Video by Karina Matias | Photos by Ingrid Barrentine

Orly buttoned up his vest, slid on his glasses and took one last look at himself in the mirror. He had done this thousands of times before, but today, putting on his Alaska Airlines uniform felt much different.  

For the first time since becoming a flight attendant 12 years ago, Orly was working a flight to Guatemala – his home country.  

Alaska added daily, year-round service to Guatemala from Los Angeles in December last year, which allowed Orly to spend Christmas with his family for the first time since 1985.

Before then, the price of flying home was always out of reach. When he became a flight attendant at Alaska, he was able to list as a stand-by passenger on other airlines to visit Guatemala. However, flights were always full during the holidays as travelers flocked to return home to their family and friends.  

The challenge of not being able to easily snag a seat on another airline to Guatemala took a painful emotional turn in 2022 when his family called to tell him his mother was in the hospital. Doctors couldn’t reassure them she was going to make it.  

“I tried a couple different airlines, but flights were sold out, so I purchased a last-minute $1,500 ticket on an airline,” he said. “I didn’t care about the price, I had to go see my mom. Soon after I arrived, my mom had a stroke. I was distraught. I almost hadn’t made it.” 

Orly’s mother celebrated her 88th birthday in January of this year. Thanks to Alaska’s latest destination, he was able to fly back home to join in the celebration with her.

“When we looked at the map of places we wanted to fly last year, Guatemala stood out for us because it’s full of outdoor adventures, history and natural beauty,” said Kirsten Amrine, vice president of revenue management and network planning for Alaska Airlines. “But what struck me the most was the deep, meaningful connection our guests and employees, like Orly, have with this beautiful country. It’s exciting to offer West Coast travelers the convenience of returning to their home country or discovering Guatemala for the first time with a daily, nonstop flight.” 

In January, during his first assigned flight to Guatemala, Orly paused to look around at the guests. He said there were many grandparents going back home to visit their families and tourists looking forward to experiencing the generosity that Guatemalans are known for.  

That kindness is felt until the very end of their trips when they fly Alaska. 

Our customer service agents based in Guatemala write personal ‘thank you’ notes and postcards to our passengers and place them on their seats before they board,” Orly said. “It’s our way of showing our gratitude for visiting our country and letting them know we are always ready to welcome you back with open arms.” 

Discover Guatemala with Orly’s Expert Travel Guide!

Must-see spots: 

  • Tikal in the city of Peten: these magnificent pyramids were built by our ancestors, the Mayans. In Peten, we discover some of our beginnings, our roots and rich history, including Prince Tecun Uman – a true warrior and hero to Guatemala.  
  • Antigua Guatemala: this breathtaking place is loved by many people from all over the world. Built in a beautiful Baroque style in July 25th 1524, the city was named “la ciudad De Santiago de los Caballeros de Guatemala” (the city of Saint James of the knights of Guatemala). It is guarded by this grand Volcano that you can spot from almost every corner of the streets – our “Water Volcano” as we call it.  
  • “Panajachel” with the famous Lake Atitlan: this amazing body of water is surrounded by three beautiful volcanos on the southern part of the lake. The basin of the lake is of volcanic origin; it is basically a massive crater from around 84000 years ago. The legends about the lake are intriguing and mystic. Make sure when you leave the lake to stop at Chichicastenango, a beautiful town full of amazing colorful textiles and traditions.  

Explore the possibilities while earning miles and saving money with Alaska Vacations 

Alaska Airlines is partnering with Expedia to bring you Alaska Vacations, a convenient, one-stop portal to thousands of possibilities for your next dream vacation. Alaska Mileage Plan™ members can now breeze through travel planning by bundling their flights, hotels, car rentals and activities with Alaska Vacations—all while unlocking savings and earning miles every step of the way. 

Alaska already offers the most generous loyalty program with the fastest path to elite status—and now we’re making memories even more rewarding by giving guests another way to earn miles through Alaska Vacations in partnership with Expedia. 

The one-stop travel portal powered by Expedia Group seamlessly integrates flights, car rentals and access to thousands of properties worldwide into customizable packages so travelers can book their entire journey with ease.

Guests share their appreciation for Alaska Airlines and its employees 

Our guests frequently express their gratitude for the premium service they receive while flying Alaska Airlines and its remarkable team, including flight attendants, pilots, customer service agents, customer care and beyond. Our dedicated team consistently delivers reliable and compassionate service to our guests each day.

In celebration of Employee Appreciation Day, we’re delighted to shine a spotlight on some of the heartfelt thank-you notes. ❤️

We love to hear from you! Follow @alaskaair on social

6 tips to travel like a pro on Alaska Airlines in 2024  

Man walking down jet bridge.

Whether you’re a seasoned globetrotter or a newbie wanderluster, below are some tips to help you travel like a pro in 2024.👇🏼

1. Take advantage of apps  

Keeping your things organized can be a struggle, especially during those early morning airport visits!  

Our Alaska Airlines app keeps your travel needs at your fingertips. You can use it to check in, pay for your bag(s), get your boarding pass(es), track flights, make seat changes, and so much more, right from your phone.  

2. Speed through TSA 

Consider joining a trusted traveler program to spend less time in line. Membership in programs like TSA Pre-Check®, Global Entry, Nexus or SENTRI grant access to faster security screening lanes at participating airports, where you don’t have to remove your shoes, belts, or light jackets, and your 3-1-1 liquids bag and laptop can stay in your carry-on. 

While many of these options require days or weeks for approval, programs like CLEAR offer same-day sign up. Plus, Mileage Plan members enrolling in CLEAR will receive $10 off the standard price of a 12-month CLEAR Plus membership linked to their Alaska Mileage Plan account.

Flying through our hometown?

You can also take advantage of spot saver programs like SEA Spot Saver, a non-membership program in Seattle where you can book a screening timeslot and use a dedicated lane to zoom through the security process. Similar spot saver programs can be found in Calgary, Charleston, Newark, Orlando and Phoenix. 

3. Order food for your flight ahead of time 

The food line is another one you can skip! Preorder a delicious meal directly to your seat on our app or website ahead of your flight. You can preorder inflight food any time from 2 weeks to 20 hours before travel. See what’s currently on the menu

4. Feel confident traveling with kids + pets  

Stressing over strollers or getting your four-legged family member on a plane? We have resources to help you with that! 

Alaska offers complimentary gate checks for strollers and car seats, ensuring that they are out of your way on board, but ready and waiting when you arrive. We also provide resources for unaccompanied minors and guarantee young children will be seated with their families—without any additional fees.  

Likewise, check our pet travel policies in advance of your pet’s travel to find out about things like breed restrictions, requirements for kennels and health certificates and pet relief areas at airports.

5. Cash in on Mileage Plan benefits

Lastly, don’t forget to make the most of your travel in 2024. Our Mileage Plan helps your money go further; you can earn miles toward future flights for every mile flown, even on our lowest fares.  

What’s more, you can: 

  • Earn 30% more miles on average, compared to other airlines.  
  • Earn when you shop, dine, rent a car, stay in a hotel and more. 
  • You can even earn miles when you fly other airlines. Check out our list of oneworld® Alliance member airlines and other worldwide airlines partners.  

6. Reach out to us if you have any questions

Our dedicated team is committed to providing exceptional care to all our guests, day in and day out. Should you have any inquiries or require assistance, please don’t hesitate to call (1-800-252-7522) or text (82008). Live chatting and additional contact info can also be found on alaskaair.com.  

Alaska Airlines and Portland Trail Blazers join forces to empower youth through aviation & education 

What happens when we combine our commitment to providing education opportunities for BIPOC youth with our love of the Portland Trail Blazers? A powerful weekend celebrating Historically Black Colleges and Universities (HBCUs), that is!

This year, we teamed up with the Trail Blazers to host the annual HBCU to the Pros game on Feb. 25 – and we helped make it bigger and more meaningful than ever before. As the official airline of the Trail Blazers, we’re grateful for partners who share our values of education and equity.  

Before we got to the excitement of the game, we participated in Junction Ave – a Black business event hosted by Self Enhancement, Inc. (SEI). Some of our Portland-based pilots and recruiters met with youth and encouraged them to consider careers in aviation and gave the kids a spin in a flight simulator. Additionally, high schoolers heard from HBCU representatives and HBCU alumni to begin to formulate their future college plans.  

One of the biggest moments of the weekend came when the famous Prairie View A&M Marching Storm Band performed at halftime to bring a little HBCU energy to the Rose City. We were proud to fly the 40-person band from Texas to Portland on Alaska’s Our Commitment Plane.  

Alaska Airlines has a long history of connecting Black youth in the Pacific Northwest to educational opportunities at HBCUs and beyond,” said James Thomas, Alaska Airlines’ Director of Diversity, Equity and Inclusion. “We’re proud to fly in the Prairie View A&M band so Portland can experience the unique energy of HBCUs, and the kids in our community can connect with college students who will inspire their educational goals.” 

Our Commitment 

Nearly 3 years ago, we launched the Our Commitment aircraft in partnership with UNCF to promote education and equity. In the years since, we have flown hundreds of students on the special aircraft to tour colleges and for other educational trips. Last year, in partnership with UNCF, we sent more than 40 high school juniors to tour HBCUs in Atlanta. This spring, we’re doing it again, with UNCF, in addition to SEI.  

Alaska ❤️ Portland 

We just can’t get enough of Portland! This month, we announced an increase of 20 daily departures from PDX – connecting the city more frequently with popular destinations like Las Vegas, Sacramento and Phoenix. We also just announced a new flight between Portland and Atlanta, bringing our nonstop destinations from PDX to 54.  

Alaska Airlines aspiring pilot embraces journey of reclaiming her Vietnamese name & heritage

Photos & Video by Ingrid Barrentine

My parents didn’t name me Candace. My real Vietnamese name is Nhung (pronounced ñūng). It means velvet and symbolizes wealth and prosperity, a future my parents dreamed for me.  

That same dream drove them to leave their homeland at nearly 50 years old with six children. They wanted a brighter and more prosperous future for us, even if they would struggle to survive in a foreign land and rebuild their lives from nothing.  

As an immigrant and daughter of refugees, I often grappled with the mixed identities that came with being transplanted to the United States. I grew up on free school lunches, donated clothing, and Saturday mornings in line at the food bank or social security office. In the evenings, we enjoyed home-cooked family dinners with a background of Vietnamese opera and karaoke.  

March 1996 — My family’s first photo in America after landing in San Francisco.

At school, I hid these parts of myself because most children my age were busy feeding their Tamagotchis or listening to the newest hits on CD players. I spent most of my school days hiding my love for Vietnamese music, taking recess in teachers’ rooms, and feeling isolated from my peers. That isolation was compounded by the shame and embarrassment of being unable to recognize my name when my teachers and peers spoke it.  

It wasn’t until after high school I realized the butchered pronunciations of my name and the “harmless” jokes likening my name to the sound of a lightsaber had eroded my confidence over the years. I wasn’t shy, but I dreaded meeting new people and explaining in vain how to pronounce my name. I wasn’t afraid of speaking up in class, but I feared having to answer when called by a name I didn’t recognize. I wasn’t ashamed of my name, but I resented the mispronunciations and missed opportunities that resulted from it.  

The summer before college, I decided to change that. With the help of my best friend, I chose the name Candace. Although the name has many meanings (title for a queen, innocence, purity), for me, it symbolized a pivotal step in my journey to redefine my cultural identity and find my sense of belonging in American society.  

April 2012 — Performing a traditional Vietnamese ribbon dance I co-choreographed for CalVSA’s annual culture show.

Equipped with a new name and a different community, I felt a renewed sense of confidence. I joined the Vietnamese Student Association (CalVSA) leadership, took classes I never dared to – like acting and spoken word, performed Vietnamese dances on a world-renowned stage, and delivered a commencement speech at my Southeast Asian graduation ceremony. During this journey, I often questioned my decision as others saw my name change as white-washing my ethnicity and forsaking my parents’ dream for me. After much reflection, I decided changing my name was not a rejection of my roots. Instead, it was the catalyst and confidence I needed to display my love for my culture unabashedly. 

I’m particularly grateful my journey to find a sense of belonging led me to Alaska Airlines. It’s a company that not only values diversity and inclusivity, but truly embodies it. During my first month on the job, I was invited to participate in the SF Chinese New Year Parade, where Alaska was the title sponsor. 

Throughout the month and year, Alaska highlighted Lunar New Year and its commitment to the Asian community through internal and external events and stories, and created opportunities where employees like me were solicited to provide feedback. My third-grade self who sat in shame during school lunches would have never guessed one day I’d be in a position not only to embrace my Vietnamese culture, but use my experience as expertise that informs policies, events, and campaigns to benefit colleagues, guests, and the community at large.  

Now, when a colleague gets in my car, I’m not embarrassed they’ll be greeted by Vietnamese music; during work discussions, I proudly admit to my lack of knowledge of American movies, artists, and top hits; at the office, I readily code switch to Vietnamese to connect with colleagues and customers; and all my business cards and social accounts proudly bear my new full name, accents and all – Candace Mỹ Nhung Lê.  

Editor’s note: When Candace first wrote this story, she was working on the public affairs team for Alaska Airlines. Last year, she followed her dream to become a pilot and applied for Alaska’s Ascend Pilot Academy, a partnership with Hillsboro Aero Academy.

Candace received her private pilot’s license in August 2023 and just became instrument rated this week (instrument rated means she can fly in low visibility by reference only to the aircraft instruments). She will be working on her commercial license with a stipend from the Ascend program.  Learn more about the Ascend Pilot Academy here. 

“I Am …” at Alaska Airlines

Our “I Am…” Campaign kicked off in January to celebrate Heritage Months and the diversity of our employees. Keep an eye out for the “I Am…” logo throughout the year to read their inspiring stories.

We’re sharing Candace’s story in honor of Lunar New Year, which starts February 10. Alaska Airlines is also a proud sponsor of the Chinese New Year parade in San Francisco, and we’re looking forward to celebrating the Year of the Dragon with our guests and employees!

Alaska Airlines adds nonstop service between Portland and Atlanta this fall

We’re the largest carrier in Portland offering flights to 54 nonstop destinations 

Alaska Airlines continues to grow in Portland to provide our guests with more choice and convenience with nonstop service to Atlanta beginning this fall. The daily flight starts Oct. 1 and will operate year-round. Tickets will be available for purchase starting this weekend at alaskaair.com

For more than 20 years, we’ve been the largest carrier in Portland – one of our key West Coast gateways. We’re always looking for ways to connect the Rose City to other destinations across our network. We believe our flights to Atlanta will be a popular addition for our guests heading to the South,” said Kirsten Amrine, vice president of revenue management and network planning for Alaska Airlines. 

Flight times are local times

With the addition of our Portland-Atlanta flight, we’ll now serve 54 nonstop destinations from Portland. On Nov. 17, we began nonstop service to Miami, and year-round flights to Nashville will start on March 14.  

Earlier this month, we announced the addition of more than 20 daily departures starting this summer to sought-after destinations from Portland. Our capacity has increased by 25%, improving connectivity and providing additional travel options.   

All our guests can take advantage of a premium travel experience on their next Alaska flight. We are the West Coast’s premier airline offering our flyers the most legroom in First Class (excluding lie-flat seats) and Premium Class; no change fees; multiple fare offerings; the most generous loyalty program with Mileage Plan with the fastest path to elite status; 30 global partners; and West Coast food and beverage on board. 

With power outlets at every seat on our mainline aircraft, you can enjoy hundreds of free movies and TV shows that can be streamed to your device during the flight. Our aircraft are also enabled with streaming-fast satellite Wi-Fi available for purchase and the option to pre-order from a range of fresh meal selections to make sure you get what you want.