Tap to taste: Alaska streamlines first class meal ordering

Illustration of a hand holding a cell phone with a fork and knife on it. Text reads "Order on-the-go before you're in the air. Introducing First Class Pre-Select Beta. A new, easy way to order your in-flight meal."

Great trips require great planning. Whether you’re traveling for business, or flying some place new with the family, there’s a lot that goes into getting ready for travel.

You’ve scrolled through options for hotels, activities and restaurants, and made your selections. And now on Alaska, if you’ve splurged on a first class seat, or snagged an upgrade with your elite status, you can do the same with your in-flight meal options.

This month Alaska is rolling out First Class Pre-Select, allowing first class guests on select flights to reserve their meal choices between 24 hours and two weeks in advance of departure time, right from the Alaska Airlines mobile app. First class guests will be able to choose between two entrées or Alaska’s Signature Fruit and Cheese platter served on a first class plate.

“We want to ensure our first class guests will enjoy the meal of their choice when they fly with us,” said Chase Craig, Alaska’s director of onboard digital experience. “First Class Pre-Select will enable guests to make their selection well in advance of actually sitting in that comfy seat.”

Rollout

Rollout begins on October 10, and will be continued in phases on select Alaska Airlines routes*.

“Guests on these flights will have the opportunity to provide us with useful feedback,” Craig said. “Our goal is to eventually roll this out on all flights.”

Guests can provide feedback using the Alaska Listens feature on the mobile app.

Start Date Routes
Oct. 10 One-way from Seattle to:
Baltimore
Washington-Dulles
Washington-Reagan
Fort Lauderdale
Orlando
Tampa
Oct. 24 One-way to Seattle from:
Baltimore
Washington-Dulles
Washington-Reagan
Fort Lauderdale
Orlando
Tampa

*Schedule as of October 10, 2017. Flights and schedule are subject to change. Check the Alaska Airlines mobile app for availability on your flight. First Class Pre-Select is not available on flights without a scheduled meal service.

How to use First Class Pre-Select

First, make sure you have the latest version of the Alaska Airlines mobile app installed on your smartphone. First class meal options can be reserved anywhere from 24 hours to two weeks prior to your flight.

Select the “Food reservation” icon. Then you will be directed to select from the food items available on your particular flight.

 

This is a screenshot of the Alaska Airlines mobile app. It lists three breakfast options. One is a fruit and cheese platterThis is a screenshot of the Alaska Airlines mobile app. It shows a reservation departing Seattle for Washington, D.C. There are several icons below the destination one reads "Food Reservation"

 

 

 

 

 

 

 

 

 

 

 

Confirm your choice, and enjoy! Your flight attendant will bring you the meal you have selected during the flight’s first class meal service.This is a screenshot of the Alaska Airlines mobile app. It is confirming the food selection for that flight.

28 Comments on “Tap to taste: Alaska streamlines first class meal ordering

  1. Granola as a first class entree on a transcon is just sad and shows how far Alaska’s catering has fallen.

    Will the fruit & cheese plate be substituted free of charge or do first class guests need to pay for as they do today for substitutions?

    • Hi Andrew – Our goal with First Class Pre-Select is to provide options and allow guests to select what they are craving. While the granola, fruit and yogurt dish is a lighter option, the alternative is typically a dish with a little more protein that includes eggs and breakfast meat. The fruit and cheese plate is also an option free of charge – no need to pay extra!

    • Some people like to eat lite for breakfast. I travel first class every time I fly and I I know my other half would prefer the granola and yogurt over a heavy breakfast. You get plenty of snacks in first class so I am sure you wont go hungry with the granola choice.

  2. will the first class meal pre-select be available on phoenix-anch non stop flights for christmas? I am flying my 86 yr old mother up to AK for christmas and she has celiac disease, no gluten….would be nice have her meal ready for her. She will be traveling alone since my 88 yr old father passed away in August.

    • Hi Cheryl – Our goal is to eventually roll this out on all flights. I recommend checking the Alaska Airlines app before your mother’s flight. If it’s available, you’ll see options in the ‘Food reservation’ tab.

  3. I love this! Thank you Alaska Airlines for listening to your loyal travelers!!

  4. We have been looking forward to this since we heard about it. Can’t wait for it to come to Portland. It doesn’t look like we will be able to have it when we fly to Dallas on Nov 1 but our next trip wont be far away.

    • Hi Anil – This feature will be available on the above routes departing from Seattle beginning Oct. 10, then routes returning to Seattle beginning Oct. 24. But stay tuned! Our goal is to eventually roll this out on all of our flights.

  5. This is a great idea! Viewing the menu before we fly provides the ability to decide if we need to bring our own food because of allergies to pork, beef and milk products. Thank you for continually looking for ways to improve an already amazing service.

  6. What meal choices are there for an overnight flight? My husband is in first class on flight 785 Dec, 20th to Baltimore.

  7. Will there eventually be an option to order a kid’s snack box from coach for those of us traveling in first class with our kiddos?

    • You can get one now. We just flew with our granddaughter home from Hawaii after a family wedding and she had two kids boxes while sitting with us in first class. The staff was happy to get them for her. They were great about it.

      • Clay: That’s great when you get a Flight Attendant that will bend the rules but Alaska’s policy as of last year (went along with the small plates trial) is that any substitutions of the First Class meal with one of the Coach selections including the Fruit & Cheese plate, snack packs, or the hot meal is charged at full price.
        Glad to see a return to the prior policy at least for the Fruit & Cheese plate with this preorder trial.

  8. Will these be for all fights? For example, what about skywest and horizon flights? They charge for fruit and cheese. There needs to be fruit and cheese complementary on all flights up in first class, and blankets

  9. Thank you. This will be especially nice on long flights. I hope it rolls out with more options. I also liked the small plates “trial test” which obviously did not make it. That seemed less preferred by the flight attendants. However, they are so great, I think it’s important to have their input and have what works for them. I would like to see the app show info or codes to let us know what items have allergens i.e. gluten dairy, etc. I was on a flight not so long ago and out of 12 seats, there happened to be 8 passengers that were to some degree vegetarian. These were all non related people. Some were vegan, many were not, but many had multiple ie no meat or chicken AND no gluten, or no meat AND no dairy. The flight attendants served a lot of partial meals that flight. There seems to be a high percentage of passengers that have allergies or special food needs, I being one of them. Typically on my flights, there have been 3 to 4 with dietary restrictions. There are so many variables that “one size fits most” doesn’t always work, more choices would be appreciated. I would also like green tea to be available, Horizon used to have it available, and the flight attendants have encouraged me to write in as the said they get so many requests for green tea.

  10. I’m flying first class for the first time next september 2018. I hope this will be there when i fly. I’m so excited to be flying first class.

  11. Hi from downunder
    We have just booked 4 First class ticket from lax to anchoage direct on 30/8/18 can you tell us is this a lunch flt and can we have a choice.We look fwd to the flight and your reply back pls.

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