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We’re spreading holiday cheer by offering guests wearing ANY kind of holiday sweater priority boarding on Dec. 17, National Ugly Sweater Day. The one-day promotion will be celebrated by guests and employees alike and includes all Alaska and Horizon Air flights.

Our annual Fantasy Flight arrived to the “North Pole” to bring holiday cheer, snowball throws & a lifetime of memories to deserving little ones. Read more about 6-year-old Lucian’s experience with Elf “Snowflake.”

Learn about our CFO’s favorite places to fly and where he’s looking forward to flying next. And, check out all the BTS looks of our latest special aircraft.

As the official airline of Seattle’s NHL team, we’re excited to fly guests to Kraken games in cities we serve and welcome guests to Alaska’s Atrium, which will serve as the main entrance for all events at Climate Pledge Arena.

We teamed up with the Seattle Kraken and Matt Griffin YMCA to spread holiday cheer with an equipment drive to get kids excited about hockey!

We couldn’t imagine a better place for us to honor our employees and recognize them for all their hard work during this challenging year. It’s also a friendly reminder to our hometown that we aren’t going anywhere—and here for our guests when they’re ready to fly again.

Our Pride continues to fly, even in a year when we can’t celebrate like before. We loved showing off our true colors on the runway this weekend for the “Light Up the Night” Pride event in Palm Springs.

The National Forest Foundation’s work to protect 193 million acres of forests and grasslands is supported by millions of miles donated by Alaska Mileage Plan members.

For Ciara, who wrapped up 2019 after a hot streak of accomplishments, the next decade is bound to bring wondrous things, indeed. Read January’s Beyond Magazine cover story.

UNCF uses LIFT Miles donated by Alaska Airlines Mileage Plan members to fly students at historically black colleges and universities home for the holiday break, as well as send them to career-development events like the annual HBCU Innovation Summit. 

This year,  Alaska is getting in the holiday spirit by offering priority boarding to anyone wearing a holiday sweater on Dec. 20, National Ugly Holiday Sweater Day. We’re also offering holiday-inspired beverages and cocktails in our lounges, and we debuted a holiday-themed plane dubbed the “Snowplane.” Hear how our CFO Russell Wilson and Ciara are spending their holiday.

This weekend, our annual Fantasy Flight arrived at the “North Pole” to bring smiles and holiday cheer to 65 children, many of whom live in shelters or transitional housing.