Our Values

We’re spreading holiday cheer by offering guests wearing ANY kind of holiday sweater priority boarding on Dec. 17, National Ugly Sweater Day. The one-day promotion will be celebrated by guests and employees alike and includes all Alaska and Horizon Air flights.

Our annual Fantasy Flight arrived to the “North Pole” to bring holiday cheer, snowball throws & a lifetime of memories to deserving little ones. Read more about 6-year-old Lucian’s experience with Elf “Snowflake.”

When Alaska Flight Attendant Kim Roller met retired U.S. Navy Capt. John Woolston on a layover in Honolulu, she had no idea the impact he and other USS Indianapolis survivors would have on her life. 

Alaska Airlines’ True North program helps students gain the confidence and skills required to fly for a commercial airline once they graduate and offers financial assistance along the way, while also looking to increase the diversity of our industry.

Starting Nov. 4, Alaska Airlines will replace plastic water bottles and plastic water cups on board with Boxed Water, removing 1.8 million pounds of single-use plastics from its aircraft over the next year.

During Native American Heritage Month (also known as American Indian and Alaska Native Heritage Month), we’re highlighting the lived experiences, cultures, traditions and histories of Native people. Read Charlotte Flynn’s story about being an Alaska Native and an intern for Alaska Airlines.  

We’re proud of our goals to fly greener but we can’t do it alone. That’s why we created Alaska Star Ventures—it allows us to partner with & enable technologies to help us reach net zero carbon emissions now and in the years ahead.

Learn about our CFO’s favorite places to fly and where he’s looking forward to flying next. And, check out all the BTS looks of our latest special aircraft.

Recently, Alaska employees answered the call to transport Afghan refugees fleeing their country and seeking safety in ours. It’s been a mission of mercy and incredible caring by our people who represent the best of who we are at Alaska. Read more from Constance von Muehlen, Alaska EVP, COO and veteran.

Planemakers like Boeing must test every thing on an airplane before guests ever fly on it. This year’s ecoDemonstrator aircraft is one of our own and is testing over 20 technologies to make flying safer and more sustainable.

As the official airline of Seattle’s NHL team, we’re excited to fly guests to Kraken games in cities we serve and welcome guests to Alaska’s Atrium, which will serve as the main entrance for all events at Climate Pledge Arena.

Our employees recently shared their thoughts about Juneteenth and how we continue to help create lasting and meaningful change by having thoughtful conversations and sharing our life experiences.