Our Values

This week we are thrilled to welcome James Thomas, an exceptional leader who will help lead Alaska Airlines in delivering on our commitments and goals as director of diversity, equity and inclusion.

Cultivating a culture of belonging and connection is a prime focus at Alaska Airlines. Whether it’s safely connecting people across the world or within our company through employee business resource groups.

Alaska Airlines is heartbroken to see the alarming rise in violence against the Asian American Pacific Islander community. Our Asian American Pacific Islander guests and employees are living in fear and experiencing great pain from these racist acts and rhetoric. We denounce this behavior and are actively working to ensure Alaska is a place where everyone feels safe and welcome. We are driven by our values of being kind-hearted and doing the right thing. We will continue to embrace and care for the AAPI community and advance racial equity in the sky and on the ground.

Pilots Kat and Kisa agree the path to becoming a pilot is not always linear, and the aviation industry still has work to do to reach gender and racial equity. As a company, we celebrate their unwavering tenacity, achievements and paving the way for women alike in the industry every day, especially today, International Women’s Day.

We celebrate our people’s passion, dedication and hard work every day—especially today, Employee Appreciation Day. A heartfelt thank you for everything they do for our guests, each other and our communities. They never stop working to make Alaska the best we can be and we never stop appreciating them!

While the pandemic has kept most of us from dancing face to face, Flight Attendant Rai was able to stretch her creative muscles as a featured employee in Alaska’s recent Safety Dance commercial. Her positive energy can also fill an entire plane and her travel tips are must-haves!

We’re dedicated to driving real and lasting change to create a more equitable and fair future for all, no matter your race or identity. Learn more about our measurable racial equity goals.

It’s not every day that a group of airline employees covers a hit song from the 80s, but bringing the “fun” to care and safety is just what Alaska does. Learn about some of the real Alaska & Horizon employees who starred in the video.

Black history isn’t just a month-long reflection and celebration, it’s pivotal year-round. We love highlighting and sharing the remarkable stories of our Black employees, like Travion Smith, a ground service agent & team captain for Horizon Air in Seattle.

Hilda Shepherd’s mother joined 250,000 people in front of the Lincoln Memorial to hear Dr. Martin Luther King Jr. deliver his ‘I Have A Dream’ speech. “It’s something that will be a legacy in my family,” she said. “For as long as I live, I’ll show up and keep spreading his message.”

We teamed up with the Seattle Kraken and Matt Griffin YMCA to spread holiday cheer with an equipment drive to get kids excited about hockey!

Alaska’s holiday sweater is back! This year we are selling our sweaters for a good cause to provide holiday meals to those in need in our communities.