Our Values

Hilda Shepherd’s mother joined 250,000 people in front of the Lincoln Memorial to hear Dr. Martin Luther King Jr. deliver his ‘I Have A Dream’ speech. “It’s something that will be a legacy in my family,” she said. “For as long as I live, I’ll show up and keep spreading his message.”

We teamed up with the Seattle Kraken and Matt Griffin YMCA to spread holiday cheer with an equipment drive to get kids excited about hockey!

Alaska’s holiday sweater is back! This year we are selling our sweaters for a good cause to provide holiday meals to those in need in our communities.

Our airline’s roots run deep in the state of Alaska. For more than 88 years, we’ve been a lifeline for many Alaska Natives by flying necessary essentials for their everyday life. We value this relationship and would also like to honor all diverse Native communities in which we serve and fly within North America, Costa Rica and Mexico.

We couldn’t imagine a better place for us to honor our employees and recognize them for all their hard work during this challenging year. It’s also a friendly reminder to our hometown that we aren’t going anywhere—and here for our guests when they’re ready to fly again.

A sky-high thank you to all who have gone above & beyond for our country. Not just today, but year-round, we recognize, celebrate and honor active-duty military and veterans. See all the ways we’re grateful for the service and personal sacrifices of veterans and their families.

Our Pride continues to fly, even in a year when we can’t celebrate like before. We loved showing off our true colors on the runway this weekend for the “Light Up the Night” Pride event in Palm Springs.

Teague, who served as a Marine for 14 years, has been with Horizon Air for 26 years—his current job is auditing and overseeing all functions of the Maintenance & Engineering processes but he also maintains our “flag team,” which he founded after Sept. 11, 2001, to ensure flags in front of our buildings are raised properly, so visitors know to pause for a moment and reflect.

Alaska and Microsoft will fly more sustainably thanks to the use of sustainable aviation fuel to cover business travel on the West Coast routes they fly most. Travelers can also buy carbon offsets from The Good Traveler to help restore the climate balance.

Last year, Customer Service Agent Terri arranged for a helicopter to deliver a delayed bag to a guest who had arrived in Anchorage from the East Coast on his way to a remote area outside Talkeetna, Alaska. See if it got there.

Baumgartner’s been sharing his zest for flying with Alaska over 30 years now and continues to raise the bar for his fellow pilots.

The strength of Alaska Airlines is its people. Like the Erickson family, our people are showing the world what it means to be Alaska Strong. Our airline is thankful to every employee, like Brenda & Lee, who participated in voluntary programs – to save a job of a fellow employee.