Our Values

Today, we’re excited to partner with Boxed Water to begin to replace single-use plastic bottles in First Class, as well in the main cabin on our Q400 aircraft, with Boxed Water’s 92% plant-based cartons, effectively removing 7.2 million plastic bottles a year – equivalent to approximately 98,000 lbs of plastic.

We are on a journey to make Alaska Airlines a place where everyone belongs and has opportunity. We also believe education is the key to equity and representation, with the power to transform the lives of young people––opening doors to careers in aviation and beyond. In partnership with UNCF, this special aircraft is a symbol of our commitment to education and advancing racial equity at Alaska Airlines, and we hope it inspires others as well.

Profiles of 14 students — family members and mentees of Alaska’s employees – are represented on Alaska’s Our Commitment aircraft. Recently, these remarkable young people have shared their reflections on equity and education, in their own words.

When I first saw Alaska Airlines’ Our Commitment aircraft, my cheeks blushed and my eyes filled with tears. I was so overwhelmed by the magnitude of what I was seeing. The only word I could utter out was ‘WOW.’ All I could think to myself was, ‘all it takes is one plane.’

Over the last year, guided by listening to our employees, we deepened our focus and work on racial equity, including making commitments and goals we believe are essential to ensuring a culture of overall diversity, belonging and opportunity for our employees, guests, and communities. Here is an update of what is underway.

One of our core values is doing the right thing, and that means reducing the impact of air travel on the environment. Today, we announced bold climate goals — both near and long term — to set the course for our future. Read more about our flight path to 2040.

Travel writer Colby Holiday says graduating from an HBCU was immensely transformative—as they are ‘the embodiment of legacy, history and Black excellence.’ Learn more about her experience & Alaska’s LIFT Miles program, which helps put travel in reach so young people can pursue their dreams.

This week we are thrilled to welcome James Thomas, an exceptional leader who will help lead Alaska Airlines in delivering on our commitments and goals as director of diversity, equity and inclusion.

Cultivating a culture of belonging and connection is a prime focus at Alaska Airlines. Whether it’s safely connecting people across the world or within our company through employee business resource groups.

Alaska Airlines is heartbroken to see the alarming rise in violence against the Asian American Pacific Islander community. Our Asian American Pacific Islander guests and employees are living in fear and experiencing great pain from these racist acts and rhetoric. We denounce this behavior and are actively working to ensure Alaska is a place where everyone feels safe and welcome. We are driven by our values of being kind-hearted and doing the right thing. We will continue to embrace and care for the AAPI community and advance racial equity in the sky and on the ground.

Pilots Kat and Kisa agree the path to becoming a pilot is not always linear, and the aviation industry still has work to do to reach gender and racial equity. As a company, we celebrate their unwavering tenacity, achievements and paving the way for women alike in the industry every day, especially today, International Women’s Day.

We celebrate our people’s passion, dedication and hard work every day—especially today, Employee Appreciation Day. A heartfelt thank you for everything they do for our guests, each other and our communities. They never stop working to make Alaska the best we can be and we never stop appreciating them!