Our Values

Our employees recently shared their thoughts about Juneteenth and how we continue to help create lasting and meaningful change by having thoughtful conversations and sharing our life experiences.

This month, to commemorate Pride month, Alaska surprised not one—but four lucky flights on a newly decorated Pride-inspired plane supporting the LGBTQ+ community. The plane, the first of its kind in the United States, will fly throughout our network for the next year.

We’re highlighting stories of the LGBTQ+ community all month long onboard with movies, TV Shows and film festival shorts.

Don’t miss our list of virtual (& in-person) Pride celebrations this year + our dedicated collection of LGBTQ+ films on board and a special surprise in the sky later this month.

Technical Sergeant Alfred Turgeon was killed during WWII and identified 78 years later. We had the honor of bringing his remains home to his final resting place on our Honoring Those Who Serve aircraft recently where he was finally reunited with his family in Seattle.

Today, we’re excited to partner with Boxed Water to begin to replace single-use plastic bottles in First Class, as well in the main cabin on our Q400 aircraft, with Boxed Water’s 92% plant-based cartons, effectively removing 7.2 million plastic bottles a year – equivalent to approximately 98,000 lbs of plastic.

We are on a journey to make Alaska Airlines a place where everyone belongs and has opportunity. We also believe education is the key to equity and representation, with the power to transform the lives of young people––opening doors to careers in aviation and beyond. In partnership with UNCF, this special aircraft is a symbol of our commitment to education and advancing racial equity at Alaska Airlines, and we hope it inspires others as well.

Profiles of 14 students — family members and mentees of Alaska’s employees – are represented on Alaska’s Our Commitment aircraft. Recently, these remarkable young people have shared their reflections on equity and education, in their own words.

When I first saw Alaska Airlines’ Our Commitment aircraft, my cheeks blushed and my eyes filled with tears. I was so overwhelmed by the magnitude of what I was seeing. The only word I could utter out was ‘WOW.’ All I could think to myself was, ‘all it takes is one plane.’

Over the last year, guided by listening to our employees, we deepened our focus and work on racial equity, including making commitments and goals we believe are essential to ensuring a culture of overall diversity, belonging and opportunity for our employees, guests, and communities. Here is an update of what is underway.

One of our core values is doing the right thing, and that means reducing the impact of air travel on the environment. Today, we announced bold climate goals — both near and long term — to set the course for our future. Read more about our flight path to 2040.

Travel writer Colby Holiday says graduating from an HBCU was immensely transformative—as they are ‘the embodiment of legacy, history and Black excellence.’ Learn more about her experience & Alaska’s LIFT Miles program, which helps put travel in reach so young people can pursue their dreams.