It’s Earth Month, and as we honor the planet – its priceless natural resources, people and communities, and the critical work required to preserve it – our focus is also on ensuring that we and others can be sustained for a long time to come.

Diana Birkett Rakow writes corporate responsibility measures are directly connected to economic growth. “It’s about people and our responsibility to each other, those inside our companies and those around us.”

At Alaska Airlines, we know that being a resilient, responsible business requires us to create lift on all fronts – investing in our people, innovating to reduce our environmental impact, using our flying to support those in need, and enabling young people to pursue their dreams.

At Alaska Airlines, we recognize how vital it is to give back to the communities we serve. As part of