Every venture Russell Wilson and Ciara take on together, business or philanthropic is intended to be a world-changer. “That’s a core essence of our decision-making,” Wilson says. “Is it going to inspire someone? If it doesn’t, then it’s probably not for us.”

Alaska Airlines proudly partners with 10 nonprofits as part of our LIFT Miles program (formerly Charity Miles), which gives Mileage Plan members the ability to donate miles to organizations in need. On Giving Tuesday, Dec. 3, Alaska will match up to a million LIFT Miles donated that day.

The elegant Central Coast wines produced by the certified sustainable winery can be enjoyed on Alaska flights – or at Broken Earth’s new tasting room north of San Luis Obispo. Alaska is adding new direct flights to San Luis Obispo in January.

Pilots, aircraft technicians, flight attendants – employees throughout Alaska and Horizon – balance full-time work schedules with service in the military reserves and National Guard.

Legions of employees channel their experiences helping loved ones with disabilities – or navigating the workplace with their own – into events and education that improve the air travel experience for all.

We are telling the stories behind some of the foods and drinks offered inflight, highlighting companies whose sustainable business practices help Alaska “fly greener” – and are West Coast destinations we love to visit. Seattle’s Fremont Brewing is the first in this ongoing series.

Alaska is inviting guests to #FillBeforeYouFly – a new initiative encouraging travelers and employees to bring their own water bottles and become active partners in the airline’s goal to reduce single-use plastics.

Alaska Airlines has official partnerships with seven parades and employee groups will march in at least nine cities, starting in Portland on June 16.

The documentary is among 18 films from the LGBTQ+ media-arts nonprofit Frameline showing for free on Alaska’s Beyond entertainment during June and July in celebration of Pride 2019.

Kim Ford and London Holmes discovered they shared a passion for military jets when they met at a regional Women in Aviation conference at The Museum of Flight. Three years later, the 17-year-old is following in her mentor’s footsteps.

For people who worry about the costs of pilot training, many scholarships are available. Check out a few of the organizations that are helping cover costs for aspiring young aviators.