Holiday Lift Guide: Ideas for lifting people up

Instead of a traditional gift guide, we’re compiled a list of uplifting experiences for all the important people in your life.

Tahoe City: Come for the world-class skiing, stay for the small-town vibe

I’d only been to the Tahoe House Bakery two times before, but the women behind the counter addressed me by my first name when I ordered a bacon cheddar scone and a decaf latte. “Good morning, Jo.” I smiled honestly, but nervously, caught off-guard by the familiarity and the friendliness. As I waited for my…

A West Coast pub at cruising altitude

We offer an all-craft rotating beer menu and feel-good snacks.

We Fly Greener: By the numbers

With more than 1,200 flights transporting more than 130,000 passengers every day, we are conscious of our environmental footprint. We’re always looking for ways to reduce the burden we place on the planet from eliminating plastic straws on our flights to partnering with Neste, a leading producer of renewable fuels. But it’s hard to wrap…

Hawaii personality quiz: Which island are you?

Planning your next vacation? We’ve got low fares from the West Coast to Hawaii and a great onboard experience. Think assigned seats with power, 400+ free movies and TV shows, a delicious seasonal menu of fresh ingredients, and craft beer. But which island is right for you? Find out by taking this quiz! [protected-iframe id=”8f36fe5a550d38256d1a3a28618d2b39-68152514-24830597″ info=”https://www.riddle.com/files/js/embed.js” class=”riddle_target”…

‘Rise, Grind, Shine Again’: Kevin Durant’s message to Willie Brown Middle School students

Hundreds of middle schoolers screamed in delight last Friday when Kevin Durant’s 6-foot 9-inch frame emerged onstage at Willie Brown Middle School in San Francisco. In partnership with Alaska Airlines, the San Francisco Unified School District (SFUSD) and the San Francisco Police Department (SFPD), Durant’s surprise visit was a collective effort to support the students…

3 reasons to visit Finland’s hidden Helsinki

Helsinki is worth a visit, even just between flights or over a long weekend.

Flying nonstop to Pittsburgh: Here’s how to make the most of your visit

With affordable, nonstop Pittsburgh flights departing Seattle daily, those from the Pacific Northwest can get a feel for why the city is becoming known as one of the country’s most livable. Pittsburgh has reinvented itself. Gone are the days of factories and pollution; instead, the steel city is a hub of culture and innovation set…

Sub Pop plane makes Alaska’s fleet sing

When we heard Seattle’s Sub Pop Records was celebrating 30 years and had always dreamt of having their own plane, we figured it was the least we could do. They gave us Nirvana and The Shins after all. The independent record label got its start in 1988 and is known for signing central players in…

Kevin Durant surprises nearly 50 youth basketball players on ‘Flight 35’

When Kevin Durant traveled to basketball tournaments in high school, everyone piled in a van. There was no smoothie bar, sneaker-lacing station or All-Star guest appearances. And definitely no airplanes. “Playing AAU basketball as a kid was a grind,” Durant recalled. “Most of the teams, mine included, usually don’t have a lot of financial support,…

Hungry for a change? Alaska Airlines’ new seasonal menu goes fresh and local

Order the fruit-and-cheese platter every time? You’re not alone. Starting today, we’re spicing things up with a new seasonal food menu. We spent more than a year hearing honest opinions, researching the most popular ingredients, and hosting tastings with guests, flight attendants and a Bay Area reporter. A few things became abundantly clear: Fresh and…