2016 brand In January 2016, Alaska Airlines revealed the most substantial updates to its brand in a quarter century. Beginning Jan. 25, and throughout the rest of 2016, Alaska fliers will see the visual updates in new signage at the airport, an all-new airplane paint job, a refreshed website and mobile app, and more. News release Alaska Airlines modernizes its brand after 25 years Blog Alaska Airlines’ brand evolution Video High-resolution, broadcast-quality b-roll (FTP download) Graphics Alaska timeline by decade Alaska historical liveries Images