When I first saw Alaska Airlines’ Our Commitment aircraft, my cheeks blushed and my eyes filled with tears. I was so overwhelmed by the magnitude of what I was seeing. The only word I could utter out was ‘WOW.’ All I could think to myself was, ‘all it takes is one plane.’

Over the last year, guided by listening to our employees, we deepened our focus and work on racial equity, including making commitments and goals we believe are essential to ensuring a culture of overall diversity, belonging and opportunity for our employees, guests, and communities. Here is an update of what is underway.

Cultivating a culture of belonging and connection is a prime focus at Alaska Airlines. Whether it’s safely connecting people across the world or within our company through employee business resource groups.

We’re dedicated to driving real and lasting change to create a more equitable and fair future for all, no matter your race or identity. Learn more about our measurable racial equity goals.

While COVID-19 restrictions still prohibit travel to Europe, Erickson hopes the recipes and memories in her book will transport readers – and whet their appetites for future travel. We’ve compiled some travel tips to savor some of her favorite places.

Today, March 31, marks our official first day as the newest member of oneworld. It’s a major milestone – for the first time in our 89-year history, we’ve joined an airline alliance. We’re now part of a family of the world’s best airlines. Learn how this alliance benefits our guests and opens a world of travel possibilities for all our flyers.

While many of our frequent jet setters have paused or changed their travel plans, there are still many ways to earn miles without ever stepping foot on board.

You can use your Alaska Airlines boarding pass to redeem incredible ski deals, including free lift tickets at ski resorts this winter. We’re also making it more affordable to fly with your gear.

Alaska Airlines is heartbroken to see the alarming rise in violence against the Asian American Pacific Islander community. Our Asian American Pacific Islander guests and employees are living in fear and experiencing great pain from these racist acts and rhetoric. We denounce this behavior and are actively working to ensure Alaska is a place where everyone feels safe and welcome. We are driven by our values of being kind-hearted and doing the right thing. We will continue to embrace and care for the AAPI community and advance racial equity in the sky and on the ground.

Pilots Kat and Kisa agree the path to becoming a pilot is not always linear, and the aviation industry still has work to do to reach gender and racial equity. As a company, we celebrate their unwavering tenacity, achievements and paving the way for women alike in the industry every day, especially today, International Women’s Day.

We celebrate our people’s passion, dedication and hard work every day—especially today, Employee Appreciation Day. A heartfelt thank you for everything they do for our guests, each other and our communities. They never stop working to make Alaska the best we can be and we never stop appreciating them!

While the pandemic has kept most of us from dancing face to face, Flight Attendant Rai was able to stretch her creative muscles as a featured employee in Alaska’s recent Safety Dance commercial. Her positive energy can also fill an entire plane and her travel tips are must-haves!

One of our core values is doing the right thing, and that means reducing the impact of air travel on the environment. Today, we announced bold climate goals — both near and long term — to set the course for our future. Read more about our flight path to 2040.

Travel writer Colby Holiday says graduating from an HBCU was immensely transformative—as they are ‘the embodiment of legacy, history and Black excellence.’ Learn more about her experience & Alaska’s LIFT Miles program, which helps put travel in reach so young people can pursue their dreams.

Late this summer, we’ll be opening a new Alaska Lounge at San Francisco International Airport’s Terminal 2.

Ben Minicucci sees exciting growth on Alaska Airlines’ horizon as he takes the controls as CEO, replacing Brad Tilden, who retired last month after a 30-year career. Here’s a brief look at Minicucci’s career, his passions and plans as CEO.

This week we are thrilled to welcome James Thomas, an exceptional leader who will help lead Alaska Airlines in delivering on our commitments and goals as director of diversity, equity and inclusion.

Constance brings a proven track record of safety and operational excellence to the role and will oversee the day-to-day operations on the ground and in the air, focusing on delivering on Alaska’s commitment to genuine, caring service that ensures a safe, reliable, hassle-free and welcoming experience for all guests.

Hawaii has strict entry requirements to keep both visitors and locals safe, including COVID-19 testing within 72 hours of travel for out-of-state visitors. Alaska’s Pre-Clear program allows guests to avoid lines and bypass the airport screening process after they arrive in the Aloha State with an approved negative COVID-19 test. Read about one traveler’s recent experience using Pre-Clear and how it’s a game changer!

Today, Alaska Airlines is flying the first passengers on board its first 737-9 MAX aircraft. We’ve tested and verified all required and necessary processes to prepare the plane for passenger service. We’re ready to welcome you on board!