hassle-free

Travel like a pro: How boarding works

Everyone’s been there. That moment when you’ve printed your boarding pass, made it through security, and have found a coveted seat in the boarding area. It’s a moment when you take a deep breath and prepare for what comes next – boarding. The first thing to remember is a rule that should apply any time…

Alaska testing biometric IDs, boarding passes

One carry-on bag. One personal item. A jacket. Your morning coffee. A boarding pass. Two hands to juggle it all as you wait to board your flight. Something about the above equation just doesn’t add up, and Alaska Airlines’ customer research and development team knows it – which is why they’ve spent the past several months…